Explainer animation promoting easy and safe ways to discourage pests in yard and home.
Posters for display at SF transit system stations and in trains.
The mission was to make the story accessible and informative and the 2D characters fun (with a touch of ICK!) The presentation was directed at social media channels. Let’s dance!
Project included a Spanish version, 5 short videos and posters for display on the San Francisco transit system BART (See slideshow below for posters.)
Story, animation & audio design: G Taffet. Illustrations & character design: G Taffet and Laurel Mathe. Project management: Heather Orr-Martinez, Social Crows.
Software used: Illustrator, After Effects, Audition, Duik (character rigging)