These posters were created as part of the Integrated Pest Management (IPM) campaign to encourage homeowners to apply pesticides responsibly. The mission of the project (video and posters) was to make the story accessible and informative and the characters fun (with a touch of ICK!). The posters were displayed in the stations and trains of the San Francisco Bay Area Rapid Transit system (BART).
Story: G Taffet. Illustrations & character design: G Taffet and Laurel Mathe. Project management: Heather Orr-Martinez, Social Crows.
Software used to create posters: Illustrator