SF Bay Coffee Rebranding Promo

Break down the old, bring in the new. The company branding is undergoing a re-design in order to provide clearer name recognition in non-CA markets where customers may not know that SF refers to San Francisco. (P.S. This is gooooood coffee!)

My roles: Concept, design and layout, image preparation, animation, sound design. For me, this was a study in distortion using luminance mapping. 

Software used: After Effects, Illustrator, Photoshop, Audition.